What is Internet marketing?
Internet marketing also known as online marketing, it is the procedure of promoting a brand, products or service on the internet whether it is social media or news websites or any business mechanism platform. Now the scope of online marketing is increasing day by day. The scope of internet marketing is becoming broad through various wireless online activities.
It not only includes creative aspects but it also includes technical aspects as well of web world such as advertising, designing, development and sales. People through internet marketing create advertisement and sell their products.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money.
In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.
Types of Internet Marketing
Internet marketing is divided into different types
- Affiliate Marketing
It is a kind of marketing practice wherein a business pays an online retailer, ecommerce site or blog for each visitor that these websites make for their brand.
- Display Marketing
These refers to advertisement hoardings that are displayed on the websites or blogs to boost traffic for their own content. This increase demand and awareness of the product.
- Email Marketing
From name itself indicates it is a marketing process that includes formal culture to grab the customers via email.
- Inbound Marketing
This type of marketing refers to share free advice in the form of valuable content to your target market to persuade them to become to your loyal customer.
- Search Engine Marketing
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placements, contextual advertising , search engine optimization etc.
- Search Engine Optimization
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.
- Social Media Marketing
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.