When it comes to customer relationship management, two major names dominate the market: HubSpot and Salesforce. Both platforms offer powerful tools to manage sales, marketing, and customer service, but they cater to different business sizes and priorities.
At fgrade, we know how critical it is to choose the right CRM, one that aligns with your team’s size, goals, and budget. In the debate of HubSpot vs Salesforce, HubSpot is often praised for its ease of use, free plan, and integrated marketing tools, making it popular among startups and small to mid-sized businesses. On the other hand, Salesforce is a comprehensive, enterprise-grade CRM with robust customization and reporting options, built for larger, complex organizations.
In this guide, we break down HubSpot CRM vs Salesforce in terms of features, pricing, and use cases to help you decide which one fits your business best.
Feature | HubSpot | Salesforce |
---|---|---|
Best for | Small to mid-sized businesses | Medium to large enterprises |
Starting Price | Free plan available | ₹1,800+/user/month |
Ease of Use | Very beginner-friendly | Steeper learning curve |
Customization | Limited to moderate | Highly customizable |
Marketing Tools | Built-in (email, forms, automation) | Requires Marketing Cloud add-on |
Sales Features | Pipeline, quotes, email sync | Forecasting, territory management |
AI/Automation | Workflows (paid) | Einstein AI, Flow |
Reporting | Basic reports, visual | Advanced dashboards |
Mobile App | Lightweight & easy | Full-featured & complex |
Plan | HubSpot CRM | Salesforce CRM |
---|---|---|
Free Tier | Yes, includes sales & marketing tools | No |
Starter Plan | ₹1,600/month (2 users) | ₹1,800/month per user |
Professional | ₹33,600/month (5 users) | ₹6,600+/month per user |
Enterprise | ₹2,65,000+/year (10+ users) | ₹12,000+/month per user |
Add-ons | Marketing, CMS, support tools | Marketing Cloud, analytics, support |
Note: HubSpot is more accessible for SMBs with transparent pricing. Salesforce provides more power but at a higher cost and complexity.
HubSpot’s pricing is more transparent and accessible for small businesses, especially with the free CRM. Salesforce can become costly but provides unparalleled power and customization.
If your business prioritizes ease of use, fast deployment, and strong marketing tools, HubSpot CRM is the better fit. It’s perfect for startups and small to mid-sized businesses seeking an all-in-one growth platform without technical hurdles.
On the other hand, if you are managing a complex sales structure with multiple teams, custom workflows, and global operations, Salesforce is hard to beat. It delivers advanced functionality, scalability, and deep integration capabilities.
At fgrade, we recommend:
● HubSpot for simplicity, marketing integration, and fast setup.
● Salesforce for enterprise-level CRM with flexible architecture.
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In the HubSpot versus Salesforce debate, both CRMs bring tremendous value to the table. The right choice ultimately comes down to your business size, goals, and internal resources. For startups and growing teams, HubSpot provides everything you need to get started and scale efficiently. For large organizations needing total control and customization, Salesforce offers unmatched capabilities.
Both platforms offer free trials, explore them before you decide. At fgrade, we’re here to help guide your CRM journey every step of the way
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