When you have different records for the same contacts, it becomes difficult to track their correspondence over time. You may not want to delete the records as some of them may have data that could be useful down the line even if the records aren't active. If Freddy is enabled on your account, you will also be presented with duplicate records detected in the system.In such a situation, merge them to into one primary record to bring details from both records under a single entity.

To merge contacts,

The following is a list of all the contact properties that get updated, once contacts are merged:
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