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Zoho Marketing Automation: Drive Smarter Campaigns with Automation

Transform your marketing efforts with Zoho Marketing Automation, a full-stack platform that lets you nurture leads, build journeys, send emails, run events, and analyze performance, all under one roof. With affordable pricing and powerful workflows, it helps marketing teams scale without complexity.

What Is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing platform that enables businesses to automate multi-channel journeys, from email, forms, and landing pages, to events and analytics. It helps nurture website visitors into qualified leads, and then convert them to customers through personalized automation workflows and data-driven intelligence.

Zoho Marketing Automation Features

Journey Builder
Visual drag‑and‑drop workflows for multi-step campaigns.
Lead Scoring & Segmentation
Score and segment contacts by behavior, lifecycle, and engagement.
Email Campaigns & Automation
Send personalized emails with workflows and scheduled sends.
Landing Pages & Forms
Build branded forms and pages without coding.
Events & Webinars
Host and track online events in-platform.
Analytics & ROI Reporting
Real-time dashboards, campaign insights, funnel tracks.
CRM Sync
Native integration with Zoho CRM and third-party CRMs.
AI Recommendations
Smart suggestions on content, send times, and contact behavior.
SMS & Push Capabilities
Add SMS credits and push campaigns to multi-channel journeys.

Zoho Marketing Automation Pros and Cons

Pros

  • Cost-effective with transparent multi-tier pricing.
  • Powerful journey automation with multi-channel execution.
  • Real-time analytics and customization pipelines.
  • Native sync with Zoho CRM enhances lead-to-sales continuity.
  • Built-in email templates, landing pages, and event hosting.

Cons

  • Moderate learning curve for workflow setup and navigation for new users.
  • Limited social media listening/integration features compared to some competitors.
  • Pricing complexity for organizations with large contact lists.
  • Fewer third-party integrations than some niche tools.

Zoho Marketing Automation Pricing

Free Trial

₹0 for 14 days
  • Up to 5,000 visitors
  • 2,000 contacts
  • 10 users
  • Full features included

Standard Plan

₹1,600 / user
  • Journey builder
  • Email automation
  • Contact scoring
  • Custom forms

Professional Plan

₹2,400 / user
  • Events & webinars
  • Advanced analytics
  • SMS campaign support
  • Deeper customization
🔄 Add-ons available for additional contacts, SMS credits, and advanced visitor tracking. Based on USD pricing converted at ~₹83/$.

Alternatives to Zoho Marketing Automation Tool

HubSpot Marketing Hub – user-friendly, feature-rich, but more expensive.

ActiveCampaign / Mailchimp – strong for email campaigns but no journey builder.

Marketo / Pardot – enterprise-grade platforms with high costs.

Zoho Campaigns – great for mass email automation but less suited for multi-channel workflows

Zoho Marketing Automation stands out with its affordability, integrated CRM sync, and built‑in journey builder, ideal for SMBs and scaling marketing teams

Why Choose Zoho Marketing Automation with fgrade?

● Custom setup of journey workflows, scoring logic, and campaigns.

● Integration into Zoho CRM or existing systems (including Salesforce).

● Templates, training, and campaign launch support.

● Ongoing optimization and analytics review.

Frequently Asked Questions

Yes, Zoho Marketing Automation is Zoho’s flagship journey orchestration tool that brings email, forms, automations, events, and analytics into one platform.
Zoho Campaigns focuses on email and SMS campaigns. Zoho Marketing Automation enables full multi-channel journeys, lead scoring, forms, events, and advanced segmentation.
Latest features include improved journey builder, AI recommendations, webinar hosting inside the platform, and enhanced analytics dashboards.
Zoho Marketing Automation offers a 14-day free trial. There’s no forever-free tier beyond trial; Zoho Campaigns offers a free plan separately.
No. CRM manages sales and customer records, while Marketing Automation manages campaign flows, lead nurturing, and engagement sequencing. They integrate closely, but serve distinct functions.
Use the drag-and-drop journey builder: set triggers (like form submit), define actions (e.g., email, SMS, score), apply delays or conditions, and monitor progression.
It captures leads via forms or events, adds them to journeys based on conditions, automates multi-channel touchpoints, scores behavior, and pushes qualified leads into CRM.
Native integration with Zoho CRM syncs leads and contact fields automatically; mapping options let you adjust data flows. Third-party integrations available via Zapier or APIs.
You can sync Zoho Marketing Automation leads into Salesforce via native connectors or middleware tools like Zapier, ensuring your lead data flows smoothly between platforms.

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