Cloud accounting software.
What is Zoho DataPrep?
Zoho DataPrep is a modern, self-service data preparation and pipeline tool. Designed for data professionals and business users alike, it lets you ingest data from multiple sources, profile it, cleanse it, transform it, and enrich it using AI-powered tools like Ask Zia and Transform by Example. You can then export or stream this cleaned data to BI tools, databases, or other applications, ensuring reliable analytics and integrations.
Key capabilities include automated data modeling, outlier detection, deduplication, anomaly correction, and synthetic dataset generation, without writing any code.
Key Features of Zoho DataPrep
AI-powered Visual Builder
Design pipelines visually or via natural language using Ask Zia.
Data Profiling & Quality
View histograms, detect anomalies, duplicates, and invalid patterns.
Rich Transformation Library
Apply over 250 functions such as join, pivot, split, sentiment analysis.
Automated Pipelines
Schedule recurring workflows or trigger via APIs and Webhooks.
Governance & Version Control
Track pipeline versions, sandbox edits, audit logs, and data access controls.
Data Catalog Management
Tag, certify, and search pipelines or rulesets across your organization.
Security & Compliance
Encrypt sensitive data, mask PII/ePHI, and enforce role-based access.
Zoho DataPrep Pricing
Choose the plan that fits your needs — from ad-hoc cleansing to enterprise-scale data workflows.
Free
$0 / month
🧮 20,000 rows
🤖 Basic modeling
👤 Single user
📤 Manual import/export
Standard
$40 / 3 users / month
📊 2 million rows
🤖 Ask Zia, unlimited transforms
⏱ Scheduled pipelines
🗂 Audit retention: 2 months
Enterprise
Custom Pricing
🌐 100M+ rows scalable
💡 Full AI enrichment
🧹 Advanced deduplication
⭐ Premium support
Note: Add-ons available include more users, scheduled sources/destinations, and increased batch size.
Zoho DataPrep Integrates with Your Business Tools
Zoho DataPrep connects seamlessly with Zoho Analytics, CRM, Creator, Forms, and external BI tools like Amazon Redshift, Snowflake, GCS, and more. It also supports importing from cloud storage (Google Drive, Dropbox, OneDrive), FTP, APIs, and files (CSV, JSON, XLS, XML) up to 100 MB or 1M rows per batch.
In Zoho Analytics, DataPrep can be used as an add-on to prepare data before analysis, or act as a standalone pipeline tool for broader use cases.
Pros and Cons of Zoho DataPrep
✅ Pros
- Intuitive, no-code interface ideal for non-technical users
- AI-powered features like Ask Zia and natural-language rulesets
- Highly affordable, with a generous free tier
- Strong governance tools: audit logs, access roles
- Excellent integration within the Zoho ecosystem
⚠️ Cons
- Can feel overwhelming for complex transformations
- Some data sources require manual steps or connectors
- Limited advanced ETL capability vs enterprise-grade platforms
- Preview of large data transformations can be slow in standard plan
- Fewer community-contributed templates compared to mature tools
Conclusion
Zoho DataPrep is a powerful yet approachable tool for cleaning, enriching, and automating data pipelines, ideal whether you're a small team or a growing enterprise. Its AI-powered features, robust governance, and tight integration with Zoho and external tools provide immense value, especially at its flexible Zoho DataPrep pricing levels.
When paired with expert guidance from fgrade, you can build automated, scalable pipelines in days — not weeks.
Fgrade delivers expert setup, customization, and workflow consulting to bring the full power of Zoho DataPrep to your business.
Frequently Asked Questions
It’s a tool for preparing messy data—cleansing, profiling, transforming, and enriching—allowing accurate, ready-to-use data for BI, analytics, or downstream apps.
Not at all. It offers a visual interface and AI assistants like Ask Zia. Advanced users may use code-based customization later if required.
It supports files (CSV, JSON, XLS), cloud storage (Google Drive, Dropbox), cloud databases (Snowflake, Redshift), Zoho apps (CRM, Analytics, Forms), FTP, REST APIs, and more.
It includes AI-powered profiling, pattern analysis, outlier detection, deduplication, and transformation suggestions. You can review errors, correct them with transforms, and monitor pipelines via audit logs.
Yes. The Standard plan supports up to 2 million rows/month; enterprise plans scale up to billions. A batch size limit (e.g., 1 million rows) applies per job, with add-ons to increase it.
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