Zoho RouteIQ: Intelligent Route Planning for Zoho CRM

Zoho RouteIQ is a powerful mapping and route optimization solution built for Zoho CRM users. It transforms static CRM data into dynamic, visually interactive maps, helping field teams plan efficient routes, save time, and enhance customer engagement. 

With mobile support, route tracking, and reporting built-in, RouteIQ ensures appointments and deliveries happen seamlessly. 

Whether you’re managing sales visits, service routes, or delivery logistics, it combines location intelligence with CRM context to drive effective, cost-conscious operations, all under intuitive, mobile-ready design. 

About Zoho RouteIQ

Zoho RouteIQ is a dedicated location-intelligence tool that integrates directly with Zoho CRM. 

It allows teams to visualize leads, accounts, contacts, and deals on a map, automatically plan optimized routes based on distance, appointments, or priorities, and track field operations via mobile apps. 

Its rich functionality includes heatmaps, cluster views, visit tracking, mileage/time logging, and detailed reporting, all enabling smarter daily field planning.


Key Features

Map Visualization & CRM Overlay

Display CRM records on interactive maps, filter by module, proximity, or value.

Route Planning & Optimization

Create efficient routes with up to 25 stops on Standard, up to 50 stops for Professional, plus flexible or scheduled routing and ETA/Distance tools.

Mobile Field Tools

On-the-go support via mobile apps, check-in/out, view nearest contacts, and record field activity.

Analytics & Reporting

Get insights on visits, time spent, mileage, route deviations, productivity, and more.

Heatmaps & Cluster Maps

Identify dense or underserved zones visually to focus outreach.

Automated Route Workflows

Professional plan feature: auto-check-in/out, plan generation, and integration with Zoho Expense for mileage tracking.

Pros and Cons

Pros

  • Seamless integration with Zoho CRM, turns CRM data into smart routes and maps.
  • Mobile-optimized tools support field reps with navigation and check-ins.
  • Visual insights via heatmaps and reports improve planning and team performance.
  • Automates scheduling and mileage logging when using higher plans; improves efficiency.

Cons

  • Depends on external map provider, requires record credits, adding ongoing cost.
  • App reviews note some UI quirks and functionality limitations on tablets.
  • Available only within Zoho CRM, not standalone and not part of Zoho One.
  • Premium features may be excessive for very small teams with simpler needs.

RouteIQ Alternatives

Motive

Popular route solution; robust standalone platform but separate from Zoho.

Badger Maps

Offers unique route planning angles but may lack deep CRM integration.

Dynamics Mobile

Focused on field mobility and route planning but separate from Zoho ecosystem.

Mapbox

Highly customizable mapping platform; route planning features exist but require extra setup.

Zoho RouteIQ is a smart, scalable solution for organizations that rely on field visits and want to optimize productivity, fuel use, and customer coverage, all within Zoho CRM. With visual mapping, mobile routing, tracking, and analytics, it powers location-driven operations with clarity and control.

Let FGrade guide your rollout of RouteIQ, from setup to CRM integration, mapping logic, mobile training, and reporting dashboards.


FAQ

No. Since it relies on Google Maps billing (map usage costs), it’s offered separately and isn’t part of Zoho One.
A route planning and mapping add-on for Zoho CRM that visualizes CRM records, plans optimized routes, supports field tracking, and offers logistics-focused analytics.
Optimizing daily field visits for sales, services, or deliveries by providing visual maps, navigation, performance tracking, and intelligent route workflows.

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