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Wix vs Squarespace:

Key Differences and Which One To Use?

Building a professional website is easier than ever, but choosing the right platform can be overwhelming. Two of the most popular options are Wix and Squarespace, each offering unique strengths. If you’re debating Wix vs Squarespace, this guide will help you understand their differences, compare features, and decide which one fits your goals best.
At FGRADE, we help businesses and entrepreneurs pick the right digital solutions to grow online. Whether you need setup, customization, or migration, our team ensures you make the most of your chosen platform.

Wix and Squarespace are leading website builders designed for beginners, small businesses, and creatives. While Wix is known for its drag-and-drop flexibility and app integrations, Squarespace shines with elegant templates and sleek design options. Both platforms remove the need for coding, making them great for entrepreneurs, startups, and brands seeking professional websites without hiring developers.

Wix vs Squarespace: Feature Comparison

Feature Wix Squarespace
Ease of Use More flexible, but learning curve increases with advanced customization Smooth and minimal, perfect for beginners
SEO & Marketing Guided SEO setup + advanced marketing via apps Built-in SEO tools and analytics
Apps & Integrations Extensive app marketplace with 3rd-party tools Limited integrations, essentials built-in
eCommerce Features Scalable options but requires add-ons for advanced features Strong suite with analytics, inventory, and customer accounts
Blogging Decent blogging but less refined than Squarespace. Excellent for bloggers, with scheduling, AMP support, and SEO
Customer Support Phone support, help center, and community forums 24/7 email + live chat
Template 800+ templates covering almost every industry, though some designs feel dated Offers 100+ designer-grade templates, modern and visually striking.
Customization Options Total design freedom but risk of messy layouts if not careful Limited drag-and-drop but sleek, consistent designs
Wix vs Dedicated Squarespace
About Wix

Wix is a highly flexible website builder popular among small businesses and individuals who want maximum customization. Its drag-and-drop editor allows users to design freely, and its app market extends functionality with hundreds of integrations. Wix is suitable for everything from portfolios to large eCommerce stores.

🎯 Highlights

  • Drag-and-drop freedom for unique designs
  • Vast template collection
  • Wix App Market with 250+ integrations
  • Multiple pricing tiers to suit all budgets

✔️ Pros

  • High design freedom: Drag-and-drop, pixel-perfect editing gives maximum layout control.
  • Huge template & app ecosystem: Hundreds of templates and many third-party integrations for marketing, bookings, POS, etc.
  • Strong for business & e-commerce: Supports inventory, product types, shipping, and scalable store features.
  • Beginner-friendly: No coding needed; easy to build visually.
  • All-in-one features: Built-in marketing, automation, and business tools.

 ❌ Cons

  • Risk of messy layouts: Too much design freedom can lead to inconsistency for beginners.
  • Performance issues: Heavy customization and apps may slow page loading.
  • Template lock-in: Switching templates or migrating away is difficult.
  • Can feel overwhelming: Not ideal for very simple sites.
  • Extra cost for advanced features: Some tools require paid third-party apps.
About Squarespace

Squarespace is a premium website builder that emphasizes design quality and ease of use. It’s ideal for portfolios, blogs, small businesses, and eCommerce stores that want modern aesthetics without complex setups. Squarespace offers hosting, templates, and built-in tools under one subscription, ensuring a smooth, all-in-one experience.


🎯 Highlights

  • Award-winning templates for creative professionals
  • Strong blogging and eCommerce support
  • Robust security and reliable hosting
  • Simplified pricing with fewer plan variations

✔️ Pros

  • Beautiful, modern templates: Great for portfolios, blogs, and design-focused brands.
  • Clean, structured layouts: Grid-based editing ensures polished, consistent results.
  • Simple and intuitive: Easy for non-tech users; fewer design choices.
  • Ideal for content-heavy sites: Excellent for visuals, galleries, and blog layout.
  • Low learning curve: Fast and easy to set up.

 ❌ Cons

  • Limited customization: Less flexible than Wix for custom layouts.
  • Smaller integration ecosystem: Fewer third-party apps or advanced tools.
  • Not ideal for large stores: Can feel restrictive for complex e-commerce needs.
  • Less scalable: Structured design may limit future growth.
  • Many sites look similar: Templates often create a uniform visual style.
What to Choose between Wix and Squarespace?
  • Choose Squarespace if design, blogging, and simplicity are your priorities.
  • Choose Wix if you want maximum customization, flexibility, and app integrations.

Ultimately, the choice depends on your business needs — Squarespace suits creatives and small shops, while Wix benefits users seeking freedom and scalability.

Popular Comparisons

Frequently Asked Questions

1. What is better, Squarespace or Wix?

Squarespace excels in design quality, while Wix offers better customization.

2. Should I switch from Wix to Squarespace?

If you prefer polished designs and simple pricing, Squarespace might be better.

3. Can I transfer domain from Squarespace to Wix?

Yes, domains can be transferred with proper setup.

4. What is the disadvantage of Squarespace?

Limited customization compared to Wix.

5. How much is Wix Premium per month?

Wix premium starts from about ₹1,200/month.

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